Sean Halter's first adult gig involved pouring slime on kids and throwing pies at adults as an assistant and host on several Nickelodeon game shows.

Since then? Halter is principal of Connectivity Holdings, which invests in emerging companies within the digital, media and marketing landscapes. He also hosts "The CMO Suite" podcast, where he speaks with executives from national and international brands.

Leveraging over 30 years' experience in sales and marketing, Halter sits down with Matt Brown to give his take on the ever-changing marketing ecosystem and his tips on how to effectively market to your target audience in this episode of BROWN on BRAND.